The term Minimum Viable Product (MVP) has been a staple in startup culture for years. It’s about launching a basic version of your product that solves a core problem, allowing you to test assumptions and iterate based on real-world feedback. But there’s a flaw in this approach: viability isn’t enough. Users don’t just want something that works—they want something they love.

Enter the Minimum Lovable Product (MLP). Instead of focusing purely on functionality, an MLP prioritises user experience, emotional connection, and delight from day one. A product that is viable might be useful, but a product that is lovable inspires loyalty, engagement, and word-of-mouth growth.

Why Build an MLP Instead of an MVP?

Launching with the bare minimum functionality might validate an idea, but it often fails to excite users. An MVP can feel incomplete, clunky, or uninspiring, leading to poor adoption rates. An MLP, on the other hand, goes beyond functionality—it creates an experience that users connect with emotionally.

An MLP still focuses on solving a core problem but does so in a way that feels polished, intuitive, and engaging. It doesn’t just ask, “Does this work?” but rather, “Would people miss this if it were gone?”

How to Build an MLP

Building an MLP requires a balance between delivering essential functionality and ensuring a delightful experience. Here’s how to do it right:

• Identify the core value: Start with the one problem your product solves better than anything else. Your MLP should focus on this without distractions.

• Prioritise user experience: The best MLPs feel seamless from the start. A simple, well-designed interface and intuitive interactions can make a huge difference.

• Create an emotional connection: A product that resonates with users is more likely to gain traction. Whether it’s through branding, copywriting, or the way the product makes users feel, emotional design is key.

• Launch with a wow factor: First impressions matter. Even a small touch—like a clever onboarding experience or thoughtful microinteractions—can turn an ordinary product into something memorable.

• Listen, iterate, and refine: Gather user feedback, identify pain points, and improve the experience. MLPs don’t have to be perfect, but they should be evolving toward excellence.

Examples of MLPs That Worked

Many successful products started as MLPs. Airbnb’s early version didn’t just let people book stays—it focused on high-quality images and trust-building features to make users feel comfortable. Notion wasn’t just a note-taking app, as it launched with a beautifully designed, flexible workspace that users enjoyed using.

These products didn’t just validate an idea; they made people fall in love with them.

DevRoom’s Approach to MLPs

At DevRoom, we believe great products are built with both strategy and soul. We help companies create software that isn’t just functional but deeply engaging. Whether it’s through thoughtful UX, well-crafted interactions, or a compelling brand story, we aim to build products that users genuinely love.

Conclusion

An MVP proves a concept. An MLP wins hearts. If you want users to adopt, engage with, and advocate for your product, focus on building something they can’t live without.

At DevRoom, we don’t just build software—we craft experiences. If you’re ready to create something that truly connects with your users, let’s talk.